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Credibility, in the open.

Notes on trust scoring, the evidence behind a verdict, and what it takes to build credibility infrastructure people can audit.

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Latest dispatch10 Oct 2026 · 5 min readCompliance · EmpCo

EmpCo applies now. Here is what we check, and what we don't.

The EU's greenwashing rules have applied since 27 September. Finding public support for a green claim is useful. It is not the same as passing the directive's test, and a compliance tool should say which of the two it did.Read the dispatch →

EmpCo applies now: corroborated is not compliant. Directive (EU) 2024/825, in application since 27 September 2026 — what ScoRISK checks, and what it does not.

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9 Sept 2026Product

How “we hypothesize” became “mystery solved”

Five sources, one finding, and the difference between a source that made a claim and a source that just repeated it louder — read off a real claim in the claim registry.6 min read

Case file: a claim about the Wow! Signal scored 53 — Mixed / Caution, verdict disputed, across five evidence sources.

11 Aug 2026Compliance

Reproducible or it didn't happen

A score you can't re-run is an opinion with a number attached. What auditors actually accept is the record — versioned, timestamped, and re-runnable months after the decision.3 min read

A versioned TrustMark audit trail — score, evidence, and reasoning, timestamped and re-runnable.

21 Jul 2026Compliance

AliExpress's €550M fine is about proof, not policy

The EU's largest-ever Digital Services Act penalty didn't land because AliExpress had no risk controls — it landed because it couldn't show they worked. That's the shift, and it's exactly what auditable credibility is built for.2 min read

Case file: the European Commission fines AliExpress €550 million under DSA Articles 34 and 35.

21 Jul 2026Product

Inside TrustMark™ 5D: How We Score Content Credibility

TrustMark doesn't give you a thumbs up or down — it shows every dimension, every source, and every reasoning step behind the score.2 min read

TrustMark 5D scoring engine — dimension breakdown, evidence trail, and full audit chain behind a credibility verdict.

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